Hervey Evans is the principal partner in Erasmus Inc. and is a publishing consultant with over 25 years of experience in both corporate and entrepreneurial settings. While General Manager of Cricket Magazine, he launched Ladybug magazine. Clients include Science & Spirit, Chemical Pilot Magazine, The Tracking Way, Sunday/Monday Woman, Adoptive Families Magazine, Experience Life Magazine, Advancing Suicide Prevention, SchoolArts Magazine, Roadside, The Riverbank Review, among many others. Hervey specializes in developing and implementing growth strategies for publishing companies.
Hervey is a graduate of Duke University and holds an MBA from The University of North Carolina at Chapel Hill. He also has served as the Chairman of the Board of The Voyageur Outward Bound School in Minnesota.
Erasmus, Inc. is a management consultancy specializing in business planning, marketing, and organization development for consumer marketers, publishers, and other growth-oriented organizations.
President and Owner | Saint Paul, Minnesota
THE HAZELDEN FOUNDATION PUBLISHING GROUP
The Hazelden Foundation Publishing Group is the largest non-profit publisher in the world in the field of chemical dependency. Established and led working teams in creative development, merchandising and purchasing, customer service, and support systems.
General Manager and Publisher: Hazelden Direct Center City, Minnesota
COWLES ENTHUSIAST MEDIA
Cowles Enthusiast Media published 17 enthusiast magazines in specialty markets. Managed the day-to-day activities of the department including all direct mail promotion, fulfillment operations, and financial planning.
Corporate Circulation Director | Harrisburg, Pennsylvania
CARUS PUBLISHING COMPANY
Carus, publishers of Cricket and Ladybug magazines, produce and market high quality children’s magazines for young readers ages 2 to 14. Managed a staff of 18, including all personnel, accounting, and organizational details.
General Manager, Cricket Magazine Division | Peru, Illinois
KURT SALMON ASSOCIATES, INC.
KSA is a specialty consultancy to the textile and apparel industries. Staffed over twenty projects in marketing and planning. Conducted primary market analysis and worked with client management at all levels.
Consultant, Strategy Services Group | Atlanta, Georgia
LARK COMMUNICATIONS, INC.
Organized and developed retail sales of consumer crafts magazines and books via national distribution agents and specialty store channels. Doubled retail sales volume.
Manager, Single Copy Sales | Asheville, North Carolina
EDUCATION AND SERVICE
University of North Carolina at Chapel Hill
M.B.A. Marketing and Planning
Duke University, Durham, North Carolina
B.A. English and Economics
St. Bees School, England, "A Levels" English and History
Voyageur Outward Bound School
Former Chair of the Board of Directors
Outward Bound USA
Former Board Member
Outward Bound Wilderness
Vice Chair - Governance
Minnesota Magazine Publishers Association